霸哥中国大学mooc答案 2023-12-05

数字时代的商务英语写作(对外经济贸易大学) 中国大学mooc慕课答案2024版 m94472

Unit 1 Introduction： What Is Business English Writing？引言：何为商务英语写作第一单元测验

1、 Business communication has become more challenging than ever before, because of

答案: all of the above

2、 Which of the following represents a goal for business writers?

答案: You should get your audience to believe and accept your ideas.

3、 Which of the following describes the language feature of business writing?

答案: plain language and familiar words

4、 When preparing a business message, you should make your writing audience oriented. Audience oriented means you should

答案: concentrate on looking at the problem from the receiver’s perspective.

5、 Business writing should be purposeful. In this context purposeful can best be defined as

答案: solving problems and conveying information.

6、 Business writing should be economical. In this context economical can best be defined as

答案: presenting ideas clearly and concisely.

7、 A business message should be long because quantity enhances quality.

答案: 错误
分析：Business messages should be clear but concise. Business does not reward length in messages. Instead, conciseness and clarity are what count in business.

8、 When you compose a business messages, you often need to cater for several levels of readership.

答案: 正确
分析：Business messages must cater for several levels of readership. One single message could aim at, for example, senior management, local management, technical & other operatives, and customers.

9、 One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences.

答案: 错误
分析：Business messages are written to express, not to impress. They are written to make one act and respond to your message promptly. Therefore, plain language and familiar words are preferred.

Unit 2 Business Writing Process 商务英语写作过程第二单元测验

1、 Experts say that writers should spend the most time in the ____ stage of the writing process.

答案: revising

2、 The primary purpose of business writing is typically to inform or persuade; a common secondary purpose is to__

答案: promote goodwill

3、 You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

答案: Your competitors’ channel use

4、 Human Resources Manager Claire Siu must inform Anthony that company job changes will require him to seek retraining or lose his position. The best channel for Ms. Siu to deliver this message is

答案: face-to-face communication

5、 What question should you ask to visualize your audience?

答案: All answer choices are questions you should ask to visualize your audience.

6、 Neil must develop a proposal for his supervisor that will describe the cost savings for an automated call center. Where should he begin?

答案: Researching the proposal

7、 Formal research methods are generally required for what type(s) of business document(s)?

答案: Long reports and complex business problems

8、 Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

答案: scientific experiment that presents price choices with controlled variables

9、 Which of the following business messages would use the direct strategy?

答案: An e-mail to your staff reminding them of the upcoming all-staff meeting

10、 Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?

答案: Our new telecommuting program will begin on August 1.

11、 What is a comma splice?

答案: Two independent clauses joined by a comma without a conjunction

12、 Which of the following contains no sentence faults?

答案: HealthNet’s coverage is extensive, and the rates are fair.

13、 Which of the following sentences demonstrates concise writing?

答案: Cherrie Hull will be our interim director effective May 1.

14、 Which of the following best avoids flabby expressions?

答案: Although many employees have requested training, we can’t afford the extra expense.

15、 Which of the following best avoids a long lead-in?

答案: Yes, we will send the information you requested.

16、 Which of the following sentences avoids noun conversion?

答案: The scholarship committee approved the plan.

17、 Which of the following is most acceptable for business writing?

答案: Sheila will examine the job proposal carefully.

18、 Which of the following sentences demonstrates clear writing?

答案: Lindsey Goulet asked production employees to work on Saturday.

19、 Which of the following sentences contains the best use of vivid adjectives without overkill?

答案: The resort offered luxurious suites with Jacuzzi tubs and saunas.

20、 Which of the following sentences uses modifiers correctly?

答案: To take advantage of the discounted pricing, place your order immediately.

21、 Shannon is writing a proposal to the board of directors to upgrade the company’s computer equipment. After completing the prewriting phase, Shannon should immediately start composing the report.

答案: 错误

22、 To be effective, the three phases of the writing process must be performed in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

答案: 错误

23、 Roy needs to get feedback from sales representatives located across the US and Europe. Because he needs to have the most interactivity and feedback possible, the best channel of communication for Roy is videoconferencing or audioconferencing.

答案: 正确

24、 Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.

答案: 错误

25、 Most routine business writing tasks allow you to use informal research techniques to gather sufficient information.

答案: 正确

26、 Words such as although, as, because, and which often introduce dependent clauses.

答案: 正确

27、 The following sentence contains a dangling or misplaced modifier: Working all night, the brief was filed with the court on time.

答案: 正确

28、 In view of the fact that is more concise than in light of this information

答案: 错误

29、 There are several excellent reasons to consider purchasing our new OfficeDataPro software. This sentence is clear and concise.

答案: 错误

30、 The following sentence demonstrates effective business writing: Our purchasing department will give consideration to the RFP submitted by Powertex.

答案: 错误

Unit 3 Business Writing Techniques 商务英语写作技巧第三单元测验

1、 Which of the following sentences best focuses on the audience?

答案: Register now to lock in your preferred travel dates.

2、 Debbie must inform Janice that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the “you” view Debbie should use in denying Janice’s application?

答案: Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.

3、 Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company’s Paris Hilton ads. Which of the following is the most appropriate announcement?

答案: At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads.

4、 Which of the following sentences demonstrates effective business writing?

答案: Your proposal demonstrates how our call center can better meet the needs of our customers.

5、 Which of the following sentences demonstrates effective business writing?

答案: Enclosed is our latest catalog.

6、 Business writers are encouraged to use plain English, which means

答案: using active-voice verbs, personal pronouns, short sentences, and familiar words.

7、 Which of the following is most acceptable for business writing?

答案: Please check with your supervisor for information about salary increases.

8、 Which of the following represents the best business writing?

答案: You can return all resalable merchandise for a store credit.

9、 Which of the following demonstrates effective business writing?

答案: The office personnel will assist you with your forms.

10、 Joyce is writing an article for the company’s intranet to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Joyce’s point?

答案: Employees will respond better if you write e-mail messages with familiar language and a friendly, conversational style.

11、 To emphasize an idea through style, place it

答案: in a simple sentence.

12、 Which of the following sentences is most effective in de-emphasizing the bad news?

答案: Although cash refunds are not offered, you can exchange resalable merchandise.

13、 When should passive voice be used in business writing?

答案: When you want to de-emphasize negative news

14、 Which of the following uses parallel structure?

答案: Big business demands superior forecasting, reporting, and analyzing.

15、 Which of the following statements regarding bulleted or numbered lists is accurate?

答案: Lists allow readers to review main ideas quickly.

16、 When creating a bulleted or numbered list,

答案: express all ideas similarly.

17、 Rachael used a bulleted list on her résumé to describe his previous job duties. Which of the following items from her list does not demonstrate parallel structure?

答案: Troubleshooting of plant’s chemical equipment

18、 Which of the following demonstrates effective business writing?

答案: A record number of Japanese investors are purchasing real estate in the United States.

19、 Create a conversational but professional tone in letters, e-mail messages, instant messages, and memos by

答案: using familiar words, occasional contractions, and pronouns such as you and I.

20、 Business messages should use positive language rather than negative language. Positive language

答案: tells what is and what can be done.

21、 To emphasize the “you” view in e-mail messages, you must avoid any phrases that include the “I/we” view such as I’m happy or We’re delighted.

答案: 错误

22、 The following sentence represents an audience focus: Our product guarantee becomes effective after we receive full payment.

答案: 错误

23、 The active voice is generally preferred in business writing.

答案: 正确

24、 Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer.

答案: 错误

25、 The sentence You must submit your application by Friday is a more effective business message than Please submit your application by Friday.

答案: 错误

26、 Every mechanic has ten minutes for his morning break is an effectively written sentence.

答案: 错误

27、 Mechanical techniques to emphasize important ideas include underlining, italics, boldface, font changes, all caps, dashes, tabulation, columns, and headings.

答案: 正确

28、 The following sentence effectively uses a stylistic device to de-emphasize the bad news: Although we don’t have any available positions at this time, we were pleased to receive your application and will keep it on file for six months.

答案: 正确

29、 Active voice is more direct, clear, and concise. Therefore, passive voice should never be used in business writing.

答案: 错误

30、 The following sentence demonstrates parallel structure: Eric demonstrated dedication, effective communication skills, and he was always punctual.

答案: 错误

Unit 4 Routine and Informative Business Messages 日常信息性沟通第四单元测验

1、 Which of the following statements best describes the use of letters, e-mails, and memos in business today?

答案: Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.

2、 In which of the following situations should you send a letter instead of an e-mail message?

答案: You are asking leading members of the community to contribute to a fundraising event to improve local parks.

3、 In the popular block letter format, which of the following guidelines apply?

答案: Start all lines at the left margin.

4、 Which parts of your letters are readers likely to find most interesting and read first?

答案: Opening and closing

5、 One of the best ways to open a direct request that is likely to be granted is a(an)

答案: question or polite command.

6、 Which of the following is an effective opening for a routine information request letter?

答案: Please answer the following questions about your Web hosting services.

7、 Marcus has five questions to ask his reader in a routine information request letter. What is the best way to present these questions?

答案: In a bulleted or numbered list in the body of his letter

8、 The body of a routine request letter presents

答案: details explaining your request.

9、 End dates and specific actions in a routine request letter should be placed in the

答案: closing.

10、 Which of the following would be the most effective closing statement in a routine action request letter?

答案: Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.

11、 Which of these is the best advice when preparing an e-mail responding to a request?

答案: If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.

12、 A subject line in a direct reply letter

答案: generally refers in abbreviated form to previous correspondence and/or summarizes a message.

13、 Which of the following is the most effective opening sentence for a direct reply letter?

答案: Yes, we can put together a corporate travel package that will meet your needs and fit your budget.

14、 Shannon is writing a direct reply letter to a potential client. In the body of the letter, she will be answering several questions and wants her responses to be logical and readable. What should she do?

答案: Place the answers in a numbered or bulleted list.

15、 Which of the following sentences most effectively presents promotional materials in a letter responding to a customer inquiry?

答案: You will find that our top-selling host gift baskets not only welcome your guests but also save you money and time compared to individually purchasing and assembling your host baskets on site.

16、 Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundle. What should she put in her opening?

答案: A clear description of the desired action

17、 Which of the following openings is most appropriate for a direct claim letter?

答案: Please process a refund for $68 to reimburse us the amount we were overcharged for our banquet.

18、 Joaquin will use the three-step writing plan for his direct claim letter. In the body of the letter, Joaquin will

答案: identify enclosed copies of all pertinent documents.

19、 Which of the following is the most appropriate opening for an adjustment letter granting a claim?

答案: The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.

20、 Which of the following represents the most appropriate apology for an adjustment letter?

答案: We understand your reliance on a high-performance router and apologize for the incomplete installation of your DataServe router.

21、 Most of the workplace messages you write will likely deal with routine matters that require straightforward answers using the indirect method.

答案: 错误

22、 In block letter style, headings are flush left, but paragraphs and some other elements are indented.

答案: 错误

23、 You will sound more professional and sincere if you include a sentence such as Thank you for your cooperation in the closing paragraph of an information- request letter.

答案: 错误

24、 Jane’s letter will respond to a customer inquiry. Her letter should not only answer the questions but also promote her business and its products and services.

答案: 正确

25、 I have before me your e-mail inquiry dated October 9 is an effective opening for a direct reply letter.

答案: 错误

26、 If you must provide large amounts of data or answer many questions in your direct reply letter, make your letter more readable with graphic devices such as lists, tables, headings, boldface, or italics.

答案: 正确

27、 When writing a direct reply letter to a customer, refer only to the product in question. Mentioning other products would be considered rude and presumptuous.

答案: 错误

28、 Do not hesitate to contact me is an effective example of closing pleasantly in a direct reply letter.

答案: 错误

29、 If the remedy for your claim is not obvious, use the indirect pattern in your claim letter.

答案: 错误

30、 If you are responding favorably to your customer’s claim, the best opening is an apology.

答案: 错误

Unit 5 Persuasive Messages 第五章说服性写作第五单元测验

1、 Tanya is planning a persuasive message. What should she do in her opening?

答案: Ask a stimulating question.

2、 When using the indirect strategy in a persuasive message, you should place the reasons and explanations

答案: before the main idea.

3、 Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent?

答案: Attention, interest, desire, and action

4、 In the body of your persuasive message, you will reduce resistance by

答案: anticipating arguments and offering counterarguments.

5、 Roy needs to write a persuasive message to his boss. What would you tell Roy to place in his closing?

答案: Motivate your boss to take action.

6、 Which of the following messages would most likely require the indirect strategy to persuade?

答案: Requesting favors and action from coworkers

7、 Select the most effective opening for a persuasive letter that invites a state representative to speak at your organization’s Flag Day celebration.

答案: Your patriotism and leadership in the House of Representatives have improved the quality of life across our state.

8、 Choose the best closing for a message persuading the president of your organization to accept your benefits proposal.

答案: Contacting me by December 1 about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session.

9、 Which of the following situations would most likely require persuasion within an organization?

答案: Asking employees to accept a pay cut to avoid layoffs or plant closings

10、 You want to propose a workplace change to your employer. Which of these is the best advice for you?

答案: Focus on how much money the proposed change will save the company.

11、 Which of the following messages to subordinates would use a direct approach instead of an indirect or persuasive strategy?

答案: Instructions to operate the new phone system installed in all offices

12、 Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

答案: For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday.

13、 Mikhail’s claim has been denied once. Now, he is writing a second persuasive claim letter to his digital media services company asking for a promised rebate package. Because he expects resistance, what should he do?

答案: Appeal to the receiver’s sense of responsibility and pride in the company’s good name.

14、 The opener for a sales message should be

答案: stimulating, relevant, honest, and short (1-5 lines).

15、 Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except

答案: application forms.

16、 Which of the following is the most effective emotional appeal?

答案: Surround yourself in the uncompromising safety and luxury of a Lincoln¾because you’ve earned it.

17、 Use an emotional appeal when the

答案: product is inexpensive, short-lived, or nonessential.

18、 Which of the following most effectively illustrates reader benefits and elicits desire?

答案: Going on a walking tour of Europe will allow you to visit small villages, meet and converse with the locals, and dine on authentic cuisine.

19、 Which of the following illustrates a testimonial?

答案: After completing your training, I received job offers from three interviews in one week!

20、 Which of the following is the most effective closing for a sales message?

答案: If your sales don’t increase at least 10 percent after your salespeople complete our “Closing the Deal” training, you get a full refund. Use our toll-free number to call me by August 1 and begin training on September 1.

21、 You will need to use persuasion if you anticipate resistance or if you must prepare before you can present your ideas effectively.

答案: 正确

22、 In an invitation to speak at your college honor society meeting, you tell the reader that she will be providing inspiration to current business students and future business owners. You are using an indirect benefit to persuade your reader.

答案: 正确

23、 Directives moving downward from superiors to subordinates usually follow the indirect pattern.

答案: 错误

24、 Your claim message will be most effective if you make a reasonable and valid request, present a logical case with clear facts, and display some anger and emotion.

答案: 错误

25、 Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.

答案: 正确

26、 You will receive a free one-year subscription to Netflix when you purchase any Sony flat-panel television is an example of a rational appeal.

答案: 正确

27、 Because postscripts make letters appear poorly organized and unprofessional, you should avoid adding them to sales letters.

答案: 错误

28、 Your e-mail sales message must have a formal, concise, clear subject line such as Price List Fall 2014 From Parker and Parker.

答案: 错误

29、 Testimonials used in your online sales message are best sprinkled throughout the copy.

答案: 正确

30、 An effective technique when writing a persuasive claim letter is to suggest that the reader intentionally created the problem.

答案: 错误

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