Innovation and Entrepreneurship Foundation(Nanjing University of Posts and Telecommunications) 中国大学mooc慕课答案2024版 m109042

Unit 5 Design a business model

Business Model Unit Test

1、单选题：
‍At a given price, the enterprise provides its customers with products or services that are meaningful to them, which means‌‍‌

A: Enterprise value proposition
B:  Customer value proposition 
C: Customer and enterprise value transfer
D: Business model
答案:   Customer value proposition 

2、单选题：
‎Describe why the enterprise exists and the goals that a business model is expected to achieve, and express the priorities of the enterprise, which is called‏‎‏

A:  Product market
B: Differentiation
C: Strategic assets 
D: Corporate mission
答案:  Corporate mission

3、单选题：
‏ In the imitation of business models, through the study and research of excellent business models, appropriate refinement and excerpt of the core content or innovative concepts in a business model, and then through the study of these innovations, look for its deficiencies. This is the method of (    ) in improving a business model.‏‏‏

A: Full-scale copying
B: Extension and expansion
C:  Reverse thinking 
D: Citation of innovation
答案:  Citation of innovation

4、单选题：
‏Identify partners and realize value creation, also known as ‌‏‌

A:  Value Discovery 
B:  Value matching
C: Value acquisition
D: Value transfer
答案:   Value matching

5、单选题：
The constituent elements of a business model do not include ‏‎‏

A: Strategic resources
B:  Core strategy 
C:  Partner network 
D: Product quality
答案:  Product quality

6、多选题：
‏The basic problems involved in a business model are‌‏‌

A: How to create value for customers 
B: How to create value for enterprises
C: How to pass value between enterprises and customers
D: What is value?
答案:  How to create value for customers ;
How to create value for enterprises;
How to pass value between enterprises and customers

7、多选题：
‏A business model can be summarized into two common types ‍‏‍

A: Standard business model
B: Changing competition to complement
C: Destructive business model
D: Unbound business model
答案:  Standard business model;
Destructive business model

8、多选题：
​According to the different cost structures, what are the two types of enterprise business models? ‎​‎

A:  Cost-driven 
B: Price-driven
C: Customer-driven
D: Value-driven
答案:   Cost-driven ;
Value-driven

9、多选题：
‍Core resources are the most important factors necessary for the operation of business models. What are the characteristics of core resources? Only such an enterprise business model can have core competitiveness.‏‍‏

A: Valuable 
B: Scarce
C: Replaceable
D: Difficult to imitate
答案:  Valuable ;
Scarce;
Difficult to imitate

10、多选题：
‏The source of income refers to the way in which the enterprise creates wealth through various income streams, that is, describes the way in which the enterprise makes money. Which of the following are common sources of income?‎‏‎

A: Rental charge
B: Advertising fee
C: Subscription service fee
D: Intellectual property fee
答案:  Rental charge;
Advertising fee;
Subscription service fee;
Intellectual property fee

11、多选题：
‎Which of the following companies canrepresent atypical cases ofB2C business model?‎‎‎

A:  Apple
B:  Dangdang
C: JD
D: Amazon
答案:   Dangdang;
JD;
Amazon

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